Are you trying to figure out “How to do Keyword Research for Content Marketing” you’re about to write?
It’s not hard if you have the right tools. But before I get into that, let me explain what keyword research is, and why you should be doing it.
I guess I should start by telling you what I consider to be content. Content is anything you write online. Your Facebook Status, Tweets on Twitter, even your Pins on Pinterest are all content. The difference here is how we intend to use the content we write.
Content Marketing is writing something with the intent to sell someone a service or a product. Have you ever written an email to a friend telling him/her about a movie you watched over the week-end? What did you tell them? If you told them the movie was lousy, you sold them on the idea not to spend their money to see it. On the other hand, if you told them it was a great movie. Your friend may have gone to see it as well. That’s content marketing.
It works the same whether you’re sending an email, writing a blog post, or an article in a magazine. Content marketing is writing about something with the intent of having someone else perform a certain task. (Buy the product in most cases)
There may be a few people asking: What the heck does he mean, keywords. So simply put, a keyword is what someone types into Google when they are searching for something. For example: If you’re in need of a new frying pan and you type “frying pan” into the Google search bar, “frying pan” would be your keyword.
Now that you know what content marketing is, and what keywords are, let’s go ahead and dive into keyword research and why you need to be doing it.
Keyword research is a bit hard to explain with words alone so I’m going to use a few screenshots in this section. I’m going to use the keyword “skin cream” in this example.
As you can see (at the top) “skin cream” gets searched 6751 times per month. From that you could expect to get around 1150 visitors to your website per month if you were on the first page of Google for that term. Sounds great doesn’t it? The problem is competition.
The screenshot above shows there are 295 other websites competing for first page ranking for the term “skin cream”. This means you’ll need to be better then 286 other websites just to make it onto the first page. Let’s find another keyword to try.
I looked a little farther down the list and found “skin cream for men” (number 2 below competition box). It may only get 135 searches per month with only 23 expected visitors to your website per month but, look at the competition. Now we’re down to just 88 other websites competing. I’m sure you’ll agree, it would be much easier to get onto the first page of Google with the keyword “skin cream for men”. If you want to take this a few steps farther you might be able to find a keyword with even less competition but I’ll stop here because I’m sure you get the idea. Now i’d like to move on and tell you about 2 of the tools I use before I write any content marketing.
Keyword research isn’t hard to do if you use the right tool for the job. Google has their keyword planner but I find it comes up short because when it comes to competition for a keyword, it only tells you low, medium, or high. My question is, what does Google consider low competition? With billions of websites online worldwide, 1 million might be considered low competition. Sorry Google, I don’t see that as low competition.
Jaxxy is the first keyword tool I’d like to talk about but I’m not going to do a full review here. I’ll just say I use it.
In the screenshot above you can see what the Jaxxy keyword tool shows you. The first three columns are all I use.
- Avg=number of searches each month
- Traffic=number of visitors you could expect with first page ranking.
- QSR (quoted search result)= the number of competing websites for this exact search term.
Jaxxy offers a free trial which allows you to do 30 free searches. There are also two paid options. (see screenshot below.
If you want to find out more about the Jaxxy keyword tool Click here.
The second keyword tool I’d like to tell you about is within Wealthy Affiliate. It’s the one I used for the screenshots in the Keyword Research section above.
Wealthy Affiliate is a step by step training program that will help you build your very own website. (This site was built using the tools and training available at Wealthy Affiliate.) Don’t Run! Wealthy Affiliate is a membership site like no other. There are only two levels, free or premium. You can join as a free member and check everything out. In fact you are welcome to stay a free member as long as you like.
Let’s make a deal. Now that you know how to do keyword research for content marketing, you’ll need a keyword tool you can use to find the keywords that work best for you. Join Wealthy Affiliate as a free member today and test out the keyword tool. If you decide you want to become a premium member within your first 7 days I’m going to give you 3 bonuses. You can see them once your inside the members area. Hint: I’m going to save you $30.
I’ll see you inside.